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Bolivian Highlights and Haircut Economics

September 24, 2011 by Cynthia Ord 2 Comments

In my tourism masters degree program, I took a class called ‘International Trade and Tourism,’ which turned out to be one of my favorites. A large part of our grade came from a debate on whether or not small island economies benefit from tourism specialization in the long run. Interesting stuff for tourism geeks.

Another concept that has stuck with me from that class was the difference between ‘tradable goods’ and ‘non-tradable goods’. Tradable goods, such as sugar or electronics, are produced for export and purchase with foreign currency. They will have to compete internationally. A non-tradable good is produced for the local market, for purchase with local currency, and does not compete in the global marketplace. The classic example given is a haircut.

cochabamba bolivia tukumanas
Tukumanas are a good example of a non-tradable good (and why I don't cook here)

Global tourism has a sly way of turning non-tradable goods into tradable ones. With enough tourism, a city like Cochabamba Bolivia can essentially ‘export’ non-tradables like restaurant meals and haircuts by selling them to travelers who are buying with foreign currency that they’ve exchanged. The implications are many, but this is part of why global tourism is generally considered to be a positive thing for local economies.

cochabamba bolivia orange juice
fresh-squeezed orange juice is my favorite non-tradable good to buy daily

During my three months as a tourist in Cochabamba, Bolivia, I’ve taken every opportunity within my budget to turn local non-tradable goods into exports by buying them. My data is less than perfect, but here are some estimates:

  • Average meals out per week: probably around 12 (cooking is not my gig here)
  • Average glasses of fresh-squeezed orange juice from a street vendor per week: 10 (yes, some days are two-juice kinds of days)

In my final week here in Cochabamba, I decided to turn that classic textbook example of a non-tradable good into an export. I got a haircut. I figured that D’el Las Peluqueria (salon) might want to export some highlights as well.

cochabamba bolivia highlights
Highlights at D'el Las Peluqueria in Cochabamba

I’ve had a number of haircut abroad experiences, from a not-so-great cut in Mexico that framed my face like two parentheses, to some unsolicited bangs in Albania that I’m still trying to grow out. No matter the results, I like the adventure of it. I also like finding one more way to contribute to the local economy. Sofia at Del Las Peluqueria did a fantastic job on my trim and some subtle blonde highlights. This time, I couldn’t be more pleased with the results. Total price: 110 Bolivianos (about $15 USD)

cochabamba bolivia highlights 2
Sofia at D'el Las Peluqueria exported some great highlights (color miel profundo)

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Filed Under: Blog Tagged With: Bolivia, Cochabamba, economics, haircut, local economy, non-tradable goods, orange juice, Tourism, tradable goods, tukumana

Comments

  1. Brian says

    November 2, 2011 at 10:24 am

    Cynthia, guess who! It’s been a while, hasn’t it?? Hope you’re well and enjoying your time in SA. Judging by some of your words I’d say you most definitely are. I am in the beginning stages of planning a trip to South America, more specifically the western countries. We have much on our list (Patagonia, Peru, Bolivia, Chile) and what feels like a short amount of time–15 days. Of the places you’ve been, what would you consider must-sees and what might you do without next time around?

    PS: Nice highlights.

    Reply
  2. John says

    August 26, 2012 at 6:34 am

    Thanks – that’s a very memorable way to remember what non-tradable goods are!

    Reply

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About Cynthia Ord

cynthia ordColorado native. Inveterate traveler. Marketing strategy, management, and support for small businesses and place-based brands.
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